Hi, I’m Ghada Banayoti—London-raised, Zurich-based designer and very passionate about colour.

From a young age, I was captivated by jewellery. I’d spend hours wandering through markets, hunting for pieces that felt unique, elegant, a little unexpected — the kind of jewellery not everyone wore, but that made me feel like myself. Those early treasures sparked my love for pieces that help you stand out in a quiet, confident, effortless way.

I created U Are U to give every woman an effortless way to stand out, express her uniqueness, step into her confidence, and shift her mood through colour. Whether you want to feel bold, playful, joyful, calm, or just a little more “you” that day — we’ve got you.

Every pair I design is a celebration of individuality. I want you to pop them on in the morning, catch your reflection, and smile because the jewellery mirrors your mood — or nudges it to where you want it to go.

Jewellery shouldn’t be an afterthought; it should be the easiest way to say, “This is me.”

Welcome to U Are U — where we ditch the basic, dial up the colour, and let your true self do the sparkling.

You are unique. Your jewellery should be too.